For any business, signage is an excellent investment. Companies have been using signage to attract and intrigue the eyes of the passer-by. You can apply different forms of tactics with outdoor signage to attract new customers and lure them from the competition by highlighting your new products or services.
Different Types of Outdoor Signs:
- Pole signs
- Illuminated sign boxes
- Banners
- Channel Letters
- LED signage
LED outdoor signs are an effective way to increase foot traffic inside an establishment and advertise a business. These signs have several advantages. Their brightness allows them to be clearly visible even in the daylight, and they are much brighter than other illuminated signs. Moreover, outdoor LED signs are customizable; thus, allowing you to change the sign’s message.
There are many choices when it comes to selecting the material for an outdoor sign. Here are some of the factors that will help you choose the best sign material for outdoor signage.
- Weather
Weather is an essential consideration for outdoor signs. You don’t want your signage to get damaged in the storm. Thus, it is crucial to protect your outdoor sign from harsh conditions. That’s why you need to consider the local climate.
Select a material that is resistant to the environments it will encounter. Fortunately, signage services have a wide range of options to help you get signs that will remain intact for a longer period.
- Repair
Even the most durable material will stop functioning at one point. Thus, you need to prepare for potential damage. You should investigate the kind of damage each medium is prone to. In addition, you should find you out whether it is possible to repair the sign. If it is, work with sign repair services.
- Cleaning and Maintenance
When you install the outdoor sign and not maintain it, you reduce its lifespan. A dust storm can leave your signage covered in dust and debris. Therefore, consider the material that is low maintenance and easy to clean.
- Life expectancy
Although choosing a material that will last longer is an ideal choice, it is not always the case. You may need to use signs for a short period of time, like for promotional events. So, it is better to select the product that will suit your timeline.
- Cost
The material you’re considering should fit your budget. Generally, higher quality material will cost more. So, try to find a balance between choosing the best product but making sure that it will be a reasonable solution for your business.
Tips to Protect your Outdoor Signs
- Install shelter over your signs
- Install the signage in less exposed spots.
- Mount the signs where it will be less vulnerable
- Install cooling systems for your digital and electronic signage.
The Bottom Line
There are several factors you need to consider when you’re planning to install outdoor signage. It is better to work with a sign repair and upgrade service that can advise you on creating the best signage solution for your business.