Do you own a business or a store and are looking to get more number of customers to come to your property and invest in your services? Well, if you still have that old printed billboard or signboard hanging over or next to your store, then maybe it is time to call storefront signage services and invest in digital signage.
Digital signage is an electronic display screen that is usually used for advertising, enhancing brand awareness among potential customers, and delivering significant information about the products and services of a company with the help of high-quality graphics and videos. Smart marketing of your company includes making the best investment in advertising the message and products of your firm that people are likely to notice, and digital marketing works like a charm for you on such occasions.
The ability of storefront signage displays to deliver attractive announcements, timetables, and product descriptions in real-time can make your business have an edge over other competitors in your field of business. In today’s digital and modern age, where people are unlikely to respond to printed ads, below are some of the significant benefits of getting storefront signage services and installing a digital signage display over your store.
Increased Recall and Retention Rate:
Digital displays are said to capture more than 400% views than static display boards. Not only they get more views, but their recall rate as compared to any other traditional media is 83% higher. Potential customers are more likely to set foot in your premises just because your signage display would catch their eye, and that would result in increased foot traffic and you getting new customers regularly.
Boost in Revenue:
A digital signage display is a combination of powerful text, images and videos, which tend to influence people’s purchasing decisions, especially since a study demonstrates that almost 60% of a shopper’s purchasing decisions seem to have made up at this point of sale. Furthermore, more than 80% of the brands that use digital signage displays gain an increase of up to 33% in their sales.
Low Cost:
This type of advertising eliminates the need for printing, hence companies using digital signage over the traditional method of advertising saves the cost of different printing materials such as menu boards, brochures, conventional billboards, and large posters. The companies using digital signage benefit by cutting the cost of the logistics and storage of all these materials, leading to a reduction in their spending as well as saving of their valuable time.
Easily Deployable:
It hardly takes a few clicks and touches to optimize and display your advertisements to suit the constantly changing needs of your target customers. Moreover, if your firm has other branches, it can be sent to them as well and deployed in just a matter of a few minutes.
These were just a few of the many benefits of getting storefront signage services and installing a digital signage display to attract more potential customers to your establishment.
